Director of Marketing

About Julep: Julep is an innovative startup beauty company that’s built around fostering conversation rather competition. We’re redefining the culture of beauty, making our own rules, and having a lot of fun along the way. Everything Julep does as a company is grounded in the power of women emboldening other women and taking a more collaborative and social approach to beauty. BRAVE PRETTY isn’t just a tagline; it’s the ethos that guides everything we do. 

If you’re the type who truly thrives on making a positive impact, this fun and energetic office with a great work-life balance just may be for you!

About the Position: 

Do you consider yourself a beauty junkie at heart? Do you want to be a part of building a brand that’s redefining the beauty landscape? We are looking for a strategic leader to take our brand positioning and integrated marketing plans to the next level. If you’re a results-driven, creative marketer with a background in growing consumer brands through digital strategy, we would love to hear from you!

What you’ll do:

• Develop an overall brand strategy plan for Julep, identifying and prioritizing initiatives to drive the greatest impact for new customer growth and experience
• Build innovative 360 marketing programs that drive business growth from both organic and paid channels
• Define digital marketing plan and strategies that deliver against new customer acquisition goals across key distribution channels: including subscription, ecommerce and physical retail
• Lead the marketing team in leveraging analytics to optimize activities and spend across all channels with a continuously try-test-learn mindset
• Think outside the box: Identify new growth opportunities and champion new initiatives based on current trends and channel performance
• Develop and manage overall marketing calendar and budget
• Work closely with Creative, PR, Product Development, and Category teams on the brand strategy, and ensure consistent messaging across all consumer touch points
• Provide leadership and coaching to team members in order to achieve business results and develop the next leaders in the brand organization

What you need:

• BA/BS required, MBA strongly preferred
• 10+ years of brand experience and consumer marketing
• 5+ years of direct team management and organization leadership
• Deep passion and/or experience in beauty, lifestyle, and e-commerce industries
• Experience developing integrated marketing plans that heavily leverage digital and social platforms to deliver outstanding results
• Track record of defining and managing successful customer acquisition programs across all digital platforms (including SEO/SEM, affiliates, display, social)
• Team player with excellent interpersonal skills; able to develop strong relationships with internal and external teams and agencies
• Strong analytical problem solver with an ability to develop actionable insights
• Creative thinker and innovator with strong implementation skills
• Ability to organize, prioritize, and thrive in a complex, extremely fast-paced, and ambiguous environment that requires flexibility and being scrappy
• Exceptional written and oral communications skills

What you get:

• Comprehensive Medical, Dental, and Vision coverage
• Company paid life insurance, short and long term disability
• All our employees own a piece of the company through equity
• Paid time off and company holidays
• Enjoy a discount online and at our Seattle based parlor
• Subsidized gym membership
• A chance to try out our products with our monthly complimentary product give away
• Enjoy your birthday off
• Subsidized lunch daily
• Fresh fruit and snacks
• A chance to make a difference in the lives of women with our Powered by Girlfriends philanthropic work
• Fun environment with work/life balance