VP of Marketing

Emerald Talent

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Job Ref: 408378

As VP of Marketing, you will generate, coordinate, and facilitate marketing plans and implement marketing strategies that represent our values and contribute to the evolution of our brand.
What You Will Do:

  • Proven ability to create integrative and multi-channel marketing plans including long-term and short-term strategies
  • Ability to design and manage a department budget, monitor marketing programs and ensure marketing materials meet corporate guidelines
  • Ability to work collaboratively with subject matter experts, HR, and Operations to accomplish long-term and short-term goals including clear communication using our brand standards
  • Oversee Customer Experience including customer interactions and online customer feedback channels
  • Ability to work with external agency to develop content for social media, website, email marketing and more
  • Oversee Public Relations including acting as company spokesperson when appropriate
  • Collaboration with Marketing, Merchandising, and Operations to develop and deploy local community events within stores
  • Gather competitive/market data and use research to develop store-by-store/regional strategies
  • Create a strategic and innovative brand tool kit
  • Reliable transportation and flexibility in scheduling are required
  • Ability to recognize, define, and perpetuate standards for service and engagement while maintaining consistency with the company’s vision, mission and values

What You Will Bring:

  • 5+ years in a marketing leadership role including developing marketing strategies and programs
  • 5+ years of marketing experience with both traditional and digital marketing
  • Design and retail experience preferred, but not required
  • Experience with a variety of end-to-end promotional campaigns including seasonal, new product launch, private brand development and digital
  • Strong writing, editing, and proofreading skills
  • Strong skills with MS Office and Adobe Creative Suite

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